During 1966, Bud Bushnell established Genie Industries. During that time, he purchased the manufacturing rights to a material lift that operated on compressed air. The name Genie originated from the "magic in the bottle" which was utilized to lower and raise the hoist. This device really impressed customers and thus, the name was established.
Genie expanded operations and established itself into various new markets, since the need for work lifts and platforms grew. Over time, as the requirements for new equipment to meet many applications grew, the company made itself recognized in numerous new markets. For instance, Genie went into making man-lifts, articulated booms, light towers telehandlers and stick booms.
Genie decided to obtain a partner who held the same values because of the economic slump during the beginning of the 2000s, when they partnered along with Terex. This company has a history acquiring equipment manufacturers throughout the globe who proved to be a good business match. Genie Industries was sold during the year 2002 and became a part of Terex Corporation.
Because of the Genie name and its solid reputation in the workplace, it was decided to maintain the Genie brand as part of the Terex Aerial Work Platforms. This was only decided after the first few years following the sale. Hence, all Genie machines continue to be sold under the Genie brand.
Genie takes pride in listening to their customers. The company is devoted to continually improving quality and efficiency and is also dedicated to lessening waste. Even long after the sale has been closed, the company focuses on providing exceptional support. These are the very work practices that have made Genie a trusted brand over the last decades and continue to keep their reputation for top-of-the-line and quality machinery.
Genie's Bi-Energy and DC machinery are emission-free, quiet machines capable of working in delicate work environments. Where the equipment must be driven significant distances, like for instance in industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator with the advantages of a 48V DC machine.
Compared to any of the different kinds of aerial platforms, telescopic booms offer greater horizontal reach overall. These equipment are ideal for limited access places in construction and other industrial settings. The Genie Telescopic S booms have been engineered to provide utmost productivity. These machinery deliver the drive speed and supreme traction you need in order to travel around the job area and work site.